Wine, Food and Art Festival Logo

This client had a very clear direction on how he wanted the logo. I was provided a sketch of the concept and pictures of a steer head shape and grapes that he wanted me to draw inspiration from. The logo went through several stages and started with a cracked longhorn with grapes. He later requested that a marbling effect be added to the steer head. I decided to make the event title a larger part of the logo and came back with the suggestion on the far left. The client was so excited with the end results. The colored logo will be used in marketing materials and the white logo will be used for the tasting glasses at the event.